Customer Acquisition & Conversion Strategies

Marketing is about creating new customers for your new business. Focus your strategies on customer acquisition and conversion. Software can help you organize and ensure your customer is given appropriate exposure to your product. Email marketing, done correctly, can keep your business “top-of-mind” for your prospects. Social media analysis may give you insights about their preferences. Additionally, compelling testimonials may convert your prospects into loyal customers.

Customer Relationship Management Software
Customer Relationship Management software, or CRM can help your business track and customize your sales approach to your prospects. CRM blends information technology and marketing, allowing you to organize several clients at different stages of your sales cycle simultaneously. CRM software can track all of your sales leads, view your return on marketing investment dollar and automate your sales process. This allows for more personalisation for each customer. In turn, increases your odds of selling the right product to the right person.

Email Marketing
Email marketing is another way to acquire new customers. Email marketing is generally less expensive than campaigns in other mediums like radio and print ads. This can be especially advantageous because your marketing dollars and message last longer. The more your message reaches your prospects, the more comfortable they will become which will encourage more sales opportunities. Tailor your content to match the needs and preferences of your target customers.

Social Media
Social media can be a quality source for attracting customers and prospects who have a natural affinity for your product. It can also be an effective way to convert prospects into customers. Social media platforms like Facebook Fan Pages and Twitter can identify target customer traits and preferences by noticing similarities between prospects and existing customers. Encourage inbound links, links from external sites linking back to your site to increase your ranking on search engines. Also, team up with similar online communities and let prospects learn about your products through webinars. Concentrate your social media efforts to drive traffic to your website.

People are social animals. They are often encouraged and motivated by others who have done what they were thinking about doing, such as buying your products. Promote the quality of your products by obtaining testimonials from previous clients. Word-of-mouth marketing is critical to successful businesses. Consider holding a testimonial party where you video your happy and satisfied customers authentically extolling the virtues of your company and products. Ironically, no amount of self promotion can equal the quiet whispers of your customers. So make sure you record those precious compliments when they do.

Customers are the lifeblood of every business. Successful marketing strategies build successful businesses. For more information, visit: